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Important Website Trends for Business

While there are probably hundreds of changes you could make to your website, you likely don’t have the resources, time, or interest in being in a state of constant construction. Yet, you want a website which effectively promotes your brand, products, and services. Let’s take a look at website trends with the greatest potential to engage your customers and users online:

Get Responsive

Users don’t just prefer responsive websites, they expect them. Actually, they demand responsive websites. With a responsive website, the design and development reacts to the user’s behavior and environment based on screen size, platform, and orientation. In other words, when a user changes from their laptop to tablet or phone, your website automatically changes to accommodate resolution, image size, and scripting abilities. Responsive design enables you to deliver a better user experience to your customers and prospects. And, it helps you better adapt your marketing and commerce when the next new device is released.

Think BIG

Research indicates that the average first time web visitor decides the overall value of your site in 15 seconds. Using your space “above the fold” to communicate your message and value in a few simple and highly relevant words and images gives the user a reason to engage and scroll down. On mobile devices and tablets these large fonts and images are sized down so users can quickly get to the information they seek. For those visiting your site from a computer; larger fonts and images simply and effectively communicate your key message and value. Plus, using a bigger font forces you to be more specific in your messaging.

Let’s go for a Scroll

Online readers have demonstrated a preference for websites with scrolling content as opposed to more traditional click navigation. With a scrolling site, new content is automatically loaded and ready before users get to that point. Scrolling is popular because the small screen on mobile device or tablet demands a forward-thinking technology to display the content in a way most convenient for the user. Also, as funny as it may seem, users consider an extra click to be “work.” With a scrolling site, users report a better experience and increased engagement with the content and images because they do not need to find and click the next link. Scrolling pages not only save time but because they auto load they are better for SEO.

One thing all of these trends have in common is a focus on the user, their experience, and preferences. If you want your website to support sales and growth of your organization it has to focus on providing the experience your customers want and need.