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How to be an Effective Leader During Times of Crisis

With news of the coronavirus (COVID-19) ever evolving and changing, now more than ever it’s important for business leaders to assume their roles as managers and lead their teams. Below are some suggestions for how to be an effective leader during these uncertain times.

Be understanding
At a time like this, it’s important to realize that your team members, not your company, come first. Understand their work life balance might be more skewed to focusing on home life at the moment and some business may need to be put on the back burner for now and that’s ok. It’s important to make sure your employees feel safe and secure right now and to focus on the needs of your employees first and be flexible and understanding that right now their attention might be elsewhere.

Use facts and communicate a plan with your team
It’s also important not to speculate or share your personal beliefs or emotions with your team. Instead, share credible information and guidance from the Center for Disease Control (CDC) and World Health Organization (WHO). There are times when your views and opinion matter, but on this subject it’s important to only present and rely on credible information from government authorities. Once you have gathered your credible information, share with your team what actions you are going to take and how their work life will look like for the immediate future.

Be accessible
You and your team may have been directed to work remotely, so it’s important that they know the best way reach you if they have any updates or questions. Reach out to your teams frequently and be easily accessible during this time. Working from home can feel isolating so it’s important to be constantly checking-in and communicating with your entire team.

This is a time when leaders can be a calm, reassuring voice and show their humanity and compassion. It’s important to lead by example and remain committed to work priorities but also to focus on what really matters which is the health, safety, and wellbeing of your team.