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4 Tips in Making Your Company Standout Against Competitors

Remember the days of vibrant billboard advertisements and kitschy slogans on bus shelters? Twenty years ago, these tactics alone brought costumers to businesses around the world until we entered the dotcom era, eventually leading us to today’s social media generation. Now, a simple flyer on the side of the road just won’t cut it. Because we see various digital ads every minute of the day, many tend to lose interest and ignore these pop-ups. Consumers have developed a new need to see brands live and in color before committing to investing time or money into their offerings. How companies establish their brand identity is important, but how they maintain it is crucial – Here are 4 tips to make your business shine in a sea of competitors:

Know Your Product
In order to convince buyers that what you’re selling is top-notch and one-of-a-kind, you have to first believe it yourself. Knowing what your business has to offer and how it could fundamentally stand out in a crowd of challengers is key – Immerse yourself in the service and make customers aware of how it will help them. Bringing your product to the streets through experiential marketing is a great way to get up close and personal with potential clients, showing them first hand that what you are proposing is just what they need.

Build a Fan Base
A company’s current loyal customers are often their greatest assets. Word of mouth is the most organic way to attract consumers, as people are more inclined to trust their family or friends’ opinion over an advertisement. Creating this fan base allows for new prospective clienteles to learn about your product, ultimately, sharing its offerings with their personal network.

Stay Original
In a world of mass email promotions and exclusive social media campaigns, digital marking is the present – It is important for any company to produce original content and uphold a unique identity. Creating a message that resonates with your target market is the best way to increase your brand awareness, while catching and retaining your audience’s attention, making your product their go-to.

Enhance Customer Service
No one hopes for criticism, especially on something that they have devoted many hours and dollars to creating, and, often times, this feedback can be taken personally. Although it is tough to hear, customer complaints generally provide the company with very helpful information that only clients would have insight to – It is important to value these customers, as they are the future of your business, and take their reactions seriously, in order to continue improving. Consumers always remember the companies that have superior customer service and are more likely to continue using their services over organizations that have failed in this area.

Standing out against your competitors is no easy task, and will only get more difficult as technology and marketing continue to develop – Remember to take the time to efficiently identify your target market and how your offerings will help them. This is the start to any successful company, and an important tactic that will allow your business to continue flourishing!

4 Tips in Making Your Company Standout Against Competitors

5 Creative Ways to Boost Employee Morale

We have all heard the saying “laughter is contagious”, and have most likely seen the truth in this first hand. Well, unfortunately, low employee morale is just as infectious. Have you ever walked into an office and immediately felt that every worker would prefer to be anywhere else than there? This is usually caused by a lack in management and / or company culture, and often results in regular eye rolls, constant negativity, and rather high turnover rates within the organization. Luckily, there are many creative ways to boost the momentum in the work place, making the employees happy to come to the office everyday! Here are 5 techniques to help do just that:

Encourage Vacation Days
Vacation days are meant to be a perk of the job, but have now suddenly turned into more of a burden. When employees are overworked, they often don’t see taking time off, as a feasible option because there is so much that needs to be accomplished in the days ahead. One way to remedy this is by management encouraging taking these allotted days, while also providing a coverage / staffing plan for when an employee is blissfully out of the office. Dedicating someone on the team to step up and take these responsibilities will, not only keep things moving, but also give time away to those where it is due.

Offer Free Professional Development
Employees often get into a rut when they feel there is no opportunity for growth or to move up in the company. While that is sometimes the case due to promotional freezes or lack of positions available, the pure development of an employee is always accessible. Offering complimentary training and / or leadership courses is, not only a great way to enhance their motivation and passion for the job, but they will also be able to bring new techniques learned back to their everyday role.

Incentive Company Outings
Company outings, office happy hours and summer / holiday parties are all events that can help boost morale if done correctly, and who knows what the people want better than the people themselves? A tactic to make these bonding experiences more interactive and memorable is to create a group inside the office that takes on the responsibility of planning all social events. A budget should be set aside for these team activities in order to make them more personalized and to ensure the employees feel rewarded for the hard work they show everyday.

Reinstate Lunch Breaks
Somehow along the way, taking a true lunch break has become a thing of the past. In the age of technology, emails are constantly being sent, whether from a computer or a smartphone, making it virtually impossible to step away. While it seems more efficient to eat lunch at your desk, companies should be encouraging the full lunch hour as a time to clear your head from work tasks – Becoming bogged down in the business is a key factor to lowering an employee’s enthusiasm for the job.

Allow Flexible Office Hours
Many companies have long, set hours no matter the industry, and employees are expected to put in that time without leniency. While the “9-5” mindset worked for the previous generation(s), Millennials aren’t too keen on being chained to their desk Monday through Friday. Offices are now starting to create more comfortable work spaces as an alternative to your desk or cube, making the office vibe / culture a bit more relaxed – Also offering (1) work from home day a week allows the employee to feel freedom in their daily routine and presents a change of scenery, while empowering teams to develop their time management skills.

These suggested techniques hopefully will reach employees on a more personal level, making them feel valued at their company. Losing talent due to a toxic work environment causes companies’ money and grief, while also giving themselves a bad reputation to others in the industry. It pays to invest in your people and create a positive community, making the organization desirable to job seekers on the other side!

5 Creative Ways to Boost Employee Morale

The Trend to Consider Hiring Potential Over Experience

While the historical theme over the past few decades has been to hire the candidate with significantly more experience, statics are now showing that companies are taking far more interest in potential talent. We are entering into an era where evaluation of the prospective upside of a candidate rather than their current competency or experience is being heavily weighted in to the equation. Yes, the hiring process and onboarding for these candidates is lengthier, but the benefits that both the company and new hire can reap in the long run are in many cases proving to be worth the wait. Potential is often defined in the qualities a person possess that, when developed, will reveal their underlying strengths and abilities, so, here are 3 reasons for employers to consider hiring the high potential candidate over the more experienced candidate:

Core Skills
While someone with experience can “wow” a future employer with their years worked, this does not always mean they have the most ideal skill sets for the job. Excellent communication, interpersonal skills and attention to detail are attributes that are wanted in many different industries and roles, and they can be learned through various activities, not just at work. It is important to evaluate the overall experience of the candidates, as individuals who truly have talent in these areas can be hard to find. It would also be wise for an employer to probe in to the soft skills in a candidate, like their adaptability and willingness to learn – These transferable qualities are key for someone to succeed at the highest levels, and are especially important in someone new to the work force.

Innovation
Those candidates entering the workforce or who have had a shorter professional career tend to be ambitious and ready be a key contributor to a company’s vision – With great insight into what is trending with consumers, they are more likely to bring innovated ideas to the table vs. implementing the same strategy year after year. Additionally, these new professionals have less experience in knowing how things can go south, so they are more willing to take risks and introduce new ideas, bringing a lot of potentially unseen and unexpected value to companies.

Tomorrow Leaders
With a natural aptitude for technology, introducing a very “hands on” approach to every industry, and maintaining a constant hunger for learning, these high potential millennials and upcoming new grads are undoubtedly our future leaders in more areas than one. Organizations have a huge opportunity here to recognize this talent and secure them within their teams – Fully integrated internship and leadership programs are great ways to incorporate these individuals early on, building a connection with them, fostering their growth and facilitating the advancement they want in their careers.

While hiring those with high potential may not always work out, it is important to not disregard these candidates because of their age or experience bracket. They are our future whether you consider hiring them early on in their career or down the road when they may cost you more or be entrenched as an asset to your competitors that makes them much tougher to pull away.

The Trend to Consider Hiring Potential Over Experience