Grow Your Business. Grow Your Career.

Benefits of Blogging for Your Company

Benefits of BloggingIn today’s digital world, we’re surrounded by new mediums and ways to communicate with partners, clients, prospects, co-workers, and everyone in between. Blogging creates opportunities for companies to optimize their time and their ability to stay relevant. Here are some reasons why your company should consider blogging.

Create Credibility and Become a Thought Leader
Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. By blogging accurately and correctly, you can continue to establish your company’s credibility.

Increase SEO and Web Traffic
Organic content, created by your company, will undoubtedly boost your company’s website and SEO (Search Engine Optimization). By increasing your website presence, you’ll be creating new business opportunities through repetitive visibility. You’ll also be reinforcing your brand’s presence.

Build Relationships and Start Conversations
Your blog content can also build relationships and start conversations. If you have a particular prospect or client in mind who had asked a question similar to a recent blog, send it to them and get them engaged. You can also reference blogs in conversations that might not normally arise, helping to solidify your relationship with them and build rapport.

Save Time and Be More Efficient
While at first it might not seem like it, having a company blog can help save time and make your work more efficient. When an employee has a question, send them to the blog. When an employee has an idea, ask them to write a blog on the idea. Blog content can also be applied elsewhere such as internal or external newsletters, whitepapers, articles, and more. Steady content can increase efficiency and save time in the long run by being a resource to those you interact with.

Benefits of Blogging for Your Company

Career Change: The Risk and The Reward

The words “career” and “change” can both be intimidating when seen separately, but often create panic when put together. As early as a decade ago, this type of change was seldom heard of – If you had a paying job, you stayed put until retirement. That was the norm until millennials made their way into the work force. A generation that embraces changes and, quite frankly, becomes anxious without them. This transformation has the potential to be thrilling and equally as rewarding as the day you graduated college – The start of something new; a self “rebranding”. Although it can be exciting and a fresh start, a career change, as all things, is an investment – Investment in time, in money and resources. So, before taking this leap of faith, here are a few things to consider:

The Why
Are you searching for a “job change” or a “career change”? Many people know they have out grown their jobs or dislike what they are doing all together, but the awareness stops there. Before rushing to the next destination, ask yourself why you are unhappy – Is it the company? Is it the industry? Or, is it, in fact, the tasks you are preforming daily? These answers should give you a clearer direction to bring you the next question…

The What
What does this new career look like? What skills will you need to enhance or learn? Is a certification going to help push you to the next step? Assess your goals and determine what you need to make this move, in order to successfully brand yourself. Evaluate your interests, your personality and your values. Things do not fall into place until you know where you want them to fall – Don’t be afraid to utilize career counselors and explore all available options. Once you have these answers in place, you can create an obtainable action plan.

The Plan
What is your timeline in an ideal world? What milestones do you need to hit in order to arrive at your destination? You can break this latter question down into steps, for example: What potential classes must to be completed? What projects need to be finalized before exiting your current role? And, most importantly, what people do you need to meet to help make these dreams become reality? There is one very valuable word to live by during this career makeover – NETWORKING! Passionate people in your desired industry are often the most successful and are more willing to help more than you think – Be eager to step out of your comfort zone and show interest in their profession. Healthy change will come your way!

Career Change: The Risk and The Reward

Natural Disasters and Their Impact on the Job Market

Hurricanes, earthquakes, blizzards, and tornadoes, to name a few, are some of the most devastating natural occurrences. They are unpredictable, impossible to prevent, and cause an enormous amount of destruction and loss. These events are extremely distressing, especially when thinking about massive amounts of physical and emotional damage from disasters such as Hurricane Katrina, or the more recent, Hurricanes Harvey and Irma. These disasters also cause issues in the economy and the job market.

Business Impact
Millions, and sometimes billions, of dollars in damage can occur because of natural disasters, but the same can be said for that same amount lost in economic damages. Businesses are torn apart, or destroyed, and operations can come to a halt for unplanned, significant amounts of time. However, as devastating as it is person to person, historically the economic damages to the overall economy tend to be fairly moderate due to our nation’s ability to fight back and revive what was lost. That may not be the case in other countries who are more dependent one an individual business sector to thrive or where the actual size of the country or area dictates that they are impacted on a much larger scale.

For the places where tourism is a major part of the economy, like the Caribbean islands, when a natural disaster hits, it’s even more traumatic and damaging for many reasons. The efforts to repair and rebuild typically have a priority pattern that focuses on personal losses, like homes, then small businesses and buildings. When the infrastructure is compromised, which it usually is due to lower standards in building codes and overall quality of construction, the efforts to restore necessities like electricity, roads and clean water can be slow and inefficient. This greatly hinders the areas ability to build back in a short period of time and attract foreigners and their money which they rely so heavily on. Without Tourism bringing in the revenue to provide the foundation of their economy immense strain is put on these more remote, less developed countries or areas.

Job Loss
Because of the damages done, some people unfortunately lose their jobs. There are lots of ways to overcome this unexpected challenge. Agencies like SNI Companies can assist in matching open local positions or relocation opportunities with candidates who are impacted. Certain industries, like restoration or construction, will typically see a spike in business that can sometimes offset the down turn in other industries. There is also federal funding available to people whose jobs have been impacted as a direct result of a major natural disaster. It’s a state administered program called Disaster Unemployment Assistance. You can also file for unemployment and receive DUA benefits should you qualify, until you are able to find other job opportunities. In an executive summary on the impacts of natural disasters on employees put together by Motu Economic and Public Policy Research in New Zealand, an example of two back to back earthquakes was illustrated here.

From peak to trough, the probability of employment falls by 2.6 percentage points in the space of five months. By November 2011, however, employment recovers and then increases significantly from January 2012.

This data and analysis is also consistent with aggregate labor force patterns in areas affected by Hurricane Katrina in 2005.

First Responders
FEMA is an agency called to action in any event of a major natural disaster if the state and/or federal authorities cannot handle the gravity of the situation. FEMA provides on the ground support, and FEMA Corps are dedicated to recovery and response during disasters. This is also a job opportunity in the interim for people who want to support recovery and make an impact. To shed some light on the quick response times and sheer number of people involved in these groups of first responders, take Hurricane Harvey for example. FEMA deployed 400 urban search and rescue personnel in Southeast Texas, and more than 500 rescuers in other areas. There were upwards of 25 helicopters deployed by the Coast Guard in conjunction with these rescue missions. The Department of Health and Human Services assembled a team of about 650 medical professionals. William Long, the current administrator of FEMA, expressed that, “People need to be the help before help arrives.” That’s what these groups continue to do along with a tremendous number of people who simply choose to step in and help in times of need. Between FEMA, the Coast Guard, local police departments, and others in the Houston area, thousands of people were successfully rescued. The support is still coming in for Irma and Harvey victims, but hundreds of millions of dollars was donated in the weeks following those disasters by businesses and individuals who wanted to assist those in need and that is an aspect of the American spirit that we can all rally around and take pride in.

If you find yourself recovering losses and damages from a major natural disaster, use some of these resources, and make sure you and your loved ones stay safe. For questions about job loss, give us a call. We are more than happy to help you through this difficult process.
Natural Disasters and Their Impact on the Job Market