Grow Your Business. Grow Your Career.

Controlling Your Image On Social Media

Yes, your potential hiring manager will do a search of your name on social media. No, that crazy party you attended last weekend will not look appealing to your potential hiring manager.

Take a close look at your social media presence, and especially if you are job hunting - make sure you are projecting a professional image. Unflattering and potentially career-damaging information is only a click away from would-be employers.

LinkedIn is probably the most widely used professional networking platform today. Maintaining your profile is an important part of job hunting and connecting with other professionals. As such, it is meant for professional business updates and news.

Keep your LinkedIn profile up-to-date, keep your shared updates relevant to your industry, and keep your photo professional looking. We know you love your family and friends, but keep this photo of you only, a headshot, and straight-forward; not at the night-club, not at the beach, not in your bathroom mirror. Tempted to skip adding your photo? Most will skip reviewing your profile. Thousands of businesses, corporate recruiters, and hiring managers are looking at LinkedIn profiles every day. This is your way to market yourself. Make a good first impression.

Now, take a look at your LinkedIn profile. Augment your work experience with achieved results. Most hiring managers know the job description and duties of roles in their industry, be sure you highlight your accomplishments and successes. Include recommendations and references you have received, along with promotions which show any progression within a company. Take care to create an accomplishment based resume which is a truthful and accurate version of you.

Once you have a professional and complete LinkedIn profile take the time to Google yourself; your potential hiring manager will be doing so as well. Take note of what you see and clean up anything unflattering, untrue, or “that you wouldn’t want your grandma to see”. Check Facebook, Instagram, Twitter, etc… Each online format will have a process for cleaning up content.

Think about owning your own domain for email, and choose a name that you are comfortable using to market yourself.

As you move forward with your job search, stay active on business networking sites, keep your profile up-to-date, and remember not to post anything you wouldn’t want to be public knowledge!

Controlling Your Image On Social Media

Election Impact on Hiring

With the November elections around the corner, many employers are responding to the uncertainty of the outcome by reduced spending and hiring. A recent study from Duke University revealed that 47% of CFOs cite “political uncertainty” as the reason for a reduction in hiring activity.

CFOs were asked to list political factors causing their companies to become more cautious with hiring spending. Here are the top results:

The Presidential election: 61%

Washington gridlock or dysfunction: 54%

Proposed regulations: 45%

Changes to minimum wage: 32%

Tax reform: 28%

Perhaps most surprising, CFOs are cutting spending plans even though revenue forecasts have gone up over the past year. Companies are scaling back plans on physical and market expansions that could create new jobs. This conservative mood is not just reflected in large corporations, but in small businesses as well. Roughly one-third of 715 small-business owners, surveyed in June by The Wall Street Journal and Vistage Worldwide Inc., said that uncertainty related to the November presidential election will result in delaying their hiring, putting off investments, and/or reducing new equipment orders.

The result of this pause in hiring activity could equal opportunity for organizations that press-on in their quest to hire top talent. Decreased competition could make now the perfect time to fill a position in finance where unemployment is low and the demand for candidates is high.

Election Impact on Hiring

The Not-So-Obvious Accounting Skills

As someone who works with a large number of companies and their accounting teams, I usually have insight into what employers really need in an applicant. In the world of finance, there is no replacement for experience, certificates, and advanced degrees. And, while these elements are what will get you the interview, they only tell part of the story. How you will succeed once in the position is usually based on skills beyond the books. A number of employers shared the need for accounting and finance employees who possess these surprisingly simple attributes:


Successful accountants are highly organized people by nature. More than just tracking the numbers, working accountants manage multiple responsibilities, portfolios, transactions, filing dates, project deadlines, and much more. Being organized, while mandatory to succeed in an accounting position, also builds trust and confidence from those around you – and really, in any job role.


Accountability is the responsibility of an accountant to perform a specific function. Auditors reviewing a company's financial statement are responsible and legally liable for any misstatements or instances of fraud. Accountability means that you take the time to be more than careful and knowledgeable about all professional practices. Accountability also applies to all of your workplace commitments. From communications to reporting, accountants need to own their work and ensure its timely and accurate execution.


Honesty and integrity are highly valued in any profession, and must be beyond reproach in the accounting world. Transparency for accountants means offering visibility or accessibility to information concerning business practices and financial performance. In the workplace it means you share complete and accurate information, even when it may reflect negatively on you. In reputable organizations accountants are valued because they always provide a clear and unvarnished view into financial and business practices.

A combination of what you know and how you will behave on the job are what employers really want to figure out before they extend an offer, and what they expect after you are on the job.

The Not-So-Obvious Accounting Skills